Monthly Archives: March 2022

A customer recently asked if we have any information that sheds light on a set of claims by another backlit imaging firm, putting forth archival-quality inkjet printing as a preferred solution over duratrans imaging. Here’s the response we submitted: First, let me clarify — duratrans is designed for transmissive light (backlit) applications only, not reflective. So comparing duratrans to archival papers is apples and oranges. Duratrans is not designed for or claimed as an archival solution. Some of the below comparative claims about archival media’s colorfastness may be true, but the main focus of our comparison should really be between backlit duratrans and backlit inkjet.

Only lightboxes with a backlit fabric graphic can give you a zero-glare graphic surface and still deliver a bright, saturated color image. This is why you’ll find backlit fabric signage in TV studios, corporate lobbies, fashion and cosmetic retailers — any place where a softer, more humanic presentation may be desired without compromising color bandwidth.

Businesses choose backlit graphics with backlit signage for their promotional displays, instead of plain old posters, because they want brighter colors and therefore more “eye-catching and head-turning”. So of course, as the marketing person, you want the backlit artwork in your Duratrans to have lots of bright colors and compelling imagery, to compete for the attention of the passerby. But equally important as color and content, are (a) the amount of black areas in your artwork, and (b) the opacity of the solid blacks.

Thinking about super large lightboxes? At Blue River Digital, we’ve designed and built every conceivable size and shape of lightbox — but the really big lightboxes over 10 feet or larger — these are our favorite! There’s nothing quite like a vivid..............

Color temperature is an important yet often-overlooked detail, when ordering backlit display lightboxes. Blue River Digital offers quite a few different color temperature options, depending on the lightbox model you’re looking at. But before we discuss which models offer which color temperatures, first let’s chat about what color temperature means on a basic level.

In commercial lighting, sometimes you’ll see different units of measurement when it comes to the brightness of the light source. The two most common units of measurement for light intensity are lux and lumens. Let’s take a look at each of these approaches, and see how they relate to graphic lightboxes for displaying duratrans backlit film.